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BARBIE: THE NEW COLLECTION OF FASHIONS AND ICONIC FRAMES!

Since 1959, Barbie has been a true icon of pop culture. With over 200 jobs to her credit, she breaks codes and promotes inclusive values.

Barbie may be a fashionista who follows fashion trends, but she is no longer held to a single standard and is now a tribute to strong, independent women of all genders, all women. The brand inspires children with dolls that encourage imagination, self-expression and discovery through play.

A trendy collection that takes up the textile identifiers (jeans, houndstooth, leopard print...) of the emblematic doll outfits.

Models that reflect the brand's signature while maintaining a comforting sobriety.

Barbie makes girls dream. They will appreciate the trendy mini-me models that will give them the power of imagination to be whatever they want without restrictions!

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